Purple Style Labs IPO
Listed -7.0%31 Aug – 2 Sep 2026
Our IPO analysis
The five questions
-
1How it makes money₹78 of every ₹100 of sales comes from its "Womenswear" segment. ₹90 of every ₹100 comes from India and US.
-
2Is it growing, and is profit turning into cash?Sales rose 11% from 2024 to 2026 (₹504 cr → ₹558 cr).
-
3How much cushion does it have?Our first read of the document missed this. We are reading it again.
-
4What you pay, and who gets the moneyAll the money raised goes to the company. It made a loss last year, so there is no profit to compare the price with.
-
5Who controls it, and what is on record?Promoters own 28% before the IPO. The document discloses 4 legal matters.
Every check we run on an offer document, and how often each one fires →
Purple Style Labs GMP history
| When | GMP | Trackers |
|---|---|---|
| 6 Sept, 06:00 IST | ₹0 (+0.0%) | 1 |
| 6 Sept, 02:23 IST | ₹0 (+0.0%) | 1 |
| 5 Sept, 22:34 IST | ₹0 (+0.0%) | 1 |
| 5 Sept, 19:11 IST | ₹0 (+0.0%) | 1 |
| 5 Sept, 14:07 IST | ₹0 (+0.0%) | 1 |
| 5 Sept, 12:50 IST | ₹0 (+0.0%) | 1 |
| 5 Sept, 06:03 IST | ₹1 (+0.2%) | 1 |
| 5 Sept, 02:41 IST | ₹1 (+0.2%) | 1 |
| 4 Sept, 23:29 IST | ₹1 (+0.2%) | 1 |
| 4 Sept, 20:14 IST | ₹1 (+0.2%) | 1 |
| 4 Sept, 14:39 IST | ₹0 (+0.0%) | 1 |
| 4 Sept, 13:14 IST | ₹0 (+0.0%) | 1 |
Showing the latest 12 of 36 readings.
Grey-market premium is unregulated and self-reported: a sentiment read, not a promise. Today's GMP for every IPO · How often GMP has been right
Never miss an IPO like this
One free email when each IPO opens: subscription, GMP and the DRHP breakdown.
Latest update:
Listed at ₹535 vs ₹575 issue price (-7.0%) · Day-one close ₹569 · GMP before listing no premium implied, 7.0 pp above the actual open · Subscribed 1.29× (QIB 1.4× · NII 0.8× · Retail 1.6×) · Price band ₹546–₹575 · Closed 2 Sep 2026 · Listed 7 Sep 2026 (Confirmed)
How it actually listed
₹535 on open, against a ₹575 issue price -7.0%
It ended its first day at ₹569 (-1.1% against the issue price), per the NSE's price archive.
On the BSE it opened at ₹539 and closed at ₹568, per the BSE's price archive.
Before it listed, the grey market implied no premium. The shares opened 7.0 pp below what that implied. It pointed the right way on whether they would open above the issue price. GMP is unregulated and self-reported.
What Purple Style Labs does
Pernia’s Pop-Up Shop (PPUS) is one of the largest and fastest growing multi-brand luxury omni-channel fashion platforms in India in terms of revenue, serving customers in India and abroad. The platform offers an extensive range of products across various categories, including womenswear, menswear, and others such as jewelry, accessories, and kidswear, with a focus on wedding and occasion wear.
Purple Style Labs financials
Rs crore · Annual| 2024 | 2025 | 2026 | ||
|---|---|---|---|---|
| Sales | 504 | 490 | 558 | |
| Operating Profit | — | — | — | |
| OPM % | — | — | — | |
| Net Profit | — | — | — | |
| Total Debt | 116 | 113 | 371 |
Purple Style Labs IPO offer structure
Fresh issue: ₹680 cr
The fresh issue alone, not the total raise: the document we read does not state the offer-for-sale part.
Size and split come from a public aggregator rather than the exchange, cross-checked against a second.
Use of proceeds- Investment in our wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India: ₹371 cr
- Funding towards sales and marketing expenses to be incurred by our Company: ₹139 cr
- General corporate purposes
Purple Style Labs promoters and holding
- Abhishek Agarwal: Promoter, Whole-Time Director and Chief Executive Officer
Purple Style Labs risks and strengths
- We have in the past incurred losses, negative retained earnings amounting to ₹7,102.86 million as of March 31, 2026 and negative net cash flows from operating activities. (p.21)
- We derive a substantial portion of Total PPUS GMV from the womenswear category (77.70%, 75.66% and 77.88% of our Total PPUS GMV in Fiscals 2026, 2025 and 2024). (p.22)
- We depend on our Experience Centers for a significant portion of our Total PPUS GMV. (p.23)
Purple Style Labs market and competition
Pernia’s Pop-Up Shop is one of the largest and fastest growing multi-brand luxury omni-channel fashion platforms in India in terms of revenue in FY 2025, serving customers in India and abroad. There are no other companies in India or globally with similar or comparable size, scale, and business model as ours that are listed in India or outside.
Purple Style Labs outlook, as the document states it
Our growth and expansion strategy are centred on expanding our footprint in key luxury markets, deepening our existing customer base, increasing and optimising our product portfolio and designer mix, and continuing focus on profitability and cost structure. We are committed to diversifying our product portfolio by introducing new categories, which will not only attract a broader audience but also enhance the overall shopping experience for our customers.
Purple Style Labs IPO: common questions
What was the Purple Style Labs IPO listing price?
The Purple Style Labs IPO listed at ₹535, 7% below its issue price of ₹575. Before listing, the grey-market premium had implied 0%, so the grey market was 7 points too high. The listing price is the opening price set by the pre-open call auction on listing day, as reported by the exchange. Listing price vs GMP for every recent IPO →
When does the Purple Style Labs IPO open and close?
The Purple Style Labs IPO opened for bidding on 31 Aug 2026 and closed on 2 Sep 2026. Under the T+3 timetable the basis of allotment is fixed on the working day after the close, refunds and demat credits follow a day later, and the shares list on the third working day after the close. Open, allotment and listing dates for every IPO →
What is the Purple Style Labs IPO price band?
The Purple Style Labs IPO price band is ₹546–₹575 per share. You can bid at any price inside the band, and a retail investor can bid at cut-off, which accepts the final issue price, usually the top of the band. The minimum investment is always worked out at that upper end. How book building sets the price →
What is the lot size and minimum investment for the Purple Style Labs IPO?
One lot is 26 shares, and a retail application must be at least one lot. That is about ₹14,950 at the upper end of the band. An HNI application starts above Rs 2 lakh, so the minimum is higher for that category. Lot size and minimum investment, explained →
How much is the Purple Style Labs IPO subscribed?
The Purple Style Labs IPO closed on 2 Sep 2026 subscribed 1.29× in total, the final figure: investors bid for that many times the shares on offer. Each category (QIB, NII and retail) is counted separately, and when retail is oversubscribed its allotment is decided by a lottery for one lot each. What "subscribed 3x" means →
When does the Purple Style Labs IPO list?
The Purple Style Labs IPO listed on 7 Sep 2026 on NSE. On listing day the shares go through a pre-open call auction from 9 to 10 am that sets the opening price, and normal trading starts at 10 am. Allotted shares reach demat accounts the working day before. Listing dates for every IPO →
How do I check the Purple Style Labs IPO allotment status?
On the allotment status page published by KFin Technologies, this issue's registrar, and on the exchange's basis of allotment. Those are the primary sources. If the issue was oversubscribed, retail allotment was decided by lottery, so a valid application does not mean shares. We do not hold allotment data and cannot look yours up. Allotment status links for every recent IPO →
Purple Style Labs IPO allotment status
Listed 7 Sep 2026. Allotment is decided and published by the registrar, not by us. This issue's registrar is KFin Technologies.
Check your allotment on the registrar's own page ↗
We do not hold allotment data and cannot look yours up. If the issue was oversubscribed, retail allotment was decided by lottery, so a valid application does not mean shares. How allotment is actually decided →
Check it at the source: The offer document · KFin Technologies (registrar) · NSE issues · SEBI offer documents
Cite or reuse this data
You're welcome to quote these figures in an article, newsletter or report. Please credit us with a link to this page:
Source: Purple Style Labs IPO data, IPO agent by Kredfit, updated 14 Oct 2026. https://ipoagent.kredfit.com/ipo/purple-style-labs-limited-2191.htmlSource: <a href="https://ipoagent.kredfit.com/ipo/purple-style-labs-limited-2191.html">Purple Style Labs IPO data – IPO agent by Kredfit</a> (updated 14 Oct 2026)